As you've probably seen in our previous blogs and on our social channels, earlier this year we were very proud for Vamoosh Pet Hair Dissolver to have reached the finals of 'The Grocer New Product Awards' in the Household category.
We were pitted against some big global brands (Unilver and Intertissue) so were pleased to have the opportunity to compete against these big names in the retail industry.
"An interesting, exciting idea"
The time finally came for us on Friday 5th October to attend the prestigious awards ceremony of The Grocer New Product Award which was held at the Marriott hotel on Grosvenor Square London and hosted by Ellie Taylor and Editor Adam Leyland presented the winners with their awards.
Our directors Tom Abbey and Dave Toms attended the glittering event which celebrated innovation in food and non-food products.
The judging panel (made up of consumers and experts) said that Vamoosh Pet Hair Dissolver was:
"An interesting, exciting new idea"
....However, we unfortunately didn't win our category and lost out to Regina Blitz – Extra Large Triple Layer Sheets kitchen roll. It was a great event and although we would have loved to have won, we were pleased to reach the finals. Onwards and upwards as they say!